Entries open 1 June 2017 – 31 July 2017
Delivery of samples from 1 July to Monday 31 July
- Delivery address:
Longridge Wine Estate
Eikendal Road, R44, Somerset West (Follow the Michelangelo signs.)
Entry Fee R970.00 (Vat inclusive )
- Awards Dinner: Cape Sun Hotel – Tsogo Sun
Friday, 29 September 2017
This year, 2017 entries being delivered at Longridge Wine Estate
THESE REQUIREMENTS HAVE CHANGED – PLEASE READ CAREFULLY
Six bottles of 750ml or five bottles of 1000ml capacity for each entry must be submitted for tasting,
IN ADDITION WE REQUIRE A LIMITED NUMBER OF BOTTLES OF WINE AS PART OF OUR DYANMIC NEW MARKETING DRIVES WITH AIRLINK:
- OPTION A: Please submit a total of 24 bottles of wine per entry (not applicable to Garagiste producers, fortified or sparkling wines or spirits and liqueur entries): 6 + 18 = 24 bottles
- OPTION B: Please submit 6 bottles per wine entry by 30 July. Should this wine win a medal, we require a further 36 bottles delivered to us before the end of October, with the 2017 award stickers (which will carry the new QR codes) attached.
(Please read more by clicking here).
Please submit each entry separately boxed and clearly marked on the outside of the boxes with the class number under which the wine is entered.
Exceptions to this Rule:
- For Sparkling wine or champagne entries No additional bottles to support the marketing drive are required.
- Garagiste entries four (4) 750ml bottles will be accepted for judging and no additional wine will be required to support the marketing drive. Should Garagiste producers want their products to be offered in Airlink lounges and on Airlink routes, they may submit an additional four bottles for this purpose.
- For Brandy entries two (2) 750ml bottles will be accepted, and no additional bottles to support the marketing drive are required.
- For Liqueur entries two or three bottles are required. The combined volume should be at least 1l (one litre). No additional bottles to support the marketing drive are required.
- For Other Spirits entries two or three bottles are required. The combined volume should be at least 1l (one litre) No additional bottles to support the marketing drive are required.
- For entries for the Golden Oldies Trophy two (2) 750ml bottles will be accepted. The combined volume should be at least 1l (one litre). No additional wine will be required to support the marketing drive.
This is precisely where we saw the opportunity to add significant value to producers: we found ways and partnerships to educate the market as to the significance of a Michelangelo award – in order to cultivate a loyal consumer response to the awards.
- Skyways (SA Airlink’s in-flight magazine) (4 pages per month)
- Flamingo (Air Namibia’s in-flight magazine) (2 pages per month)
- The Charter Magazine (The in-flight magazine of a fleet of 178 private charter aircraft across South Africa and Namibia) (2 Pages per month)
New Sponsors Open Doors for Entrants to Michelangelo International Wine and
Two new proactive sponsorships will create extensive marketing opportunities for entrants in this year’s Michelangelo International Wine and Spirits Awards. The main objective of sponsors Tsogo Sun and carrier Airlink is to give competition entrants the opportunity to expose Tsogo Sun and Airlink clients to the wines and spirits participating in South Africa’s largest competition of this nature.
“Michelangelo has always been committed to providing its entrants various platforms that can benefit their products and brands,” says Lorraine Immelman, founder and MD of the Michelangelo Wine and Spirits Awards which celebrates its 21st anniversary this year. “Media exposure and recognisable bottle stickers are traditional examples of how wineries and distilleries stand to benefit from the Michelangelo brand. With Tsogo Sun and Airlink entering the fray, however, a whole gamut of exciting opportunities have been created to the benefit of the entrants.”
With 1 829 entries last year, Michelangelo is the leading wine and spirits competition in South Africa. This year’s entrants can look forward to exposing their wines to local and international guests staying in one of 14 000 Tsogo Sun hotel rooms in South Africa. Tsogo Sun will film the 2017 Michelangelo judging process and awards dinner, the insert being flighted on Inspire, Tsogo’s in-house TV channel for guests and visitors. Michelangelo award winners will also be invited to showcase their wines in an innovative and exciting public wine event that will be held in Sandton towards the end of the year – the first time the competition has done public tastings.
“Tsogo Sun is one of the South African hospitality industry’s largest wine purchasers, exposing hundreds of thousands of people to its wine offering through 14 entertainment destinations and over 100 hotels,” says Immelman. “Through Michelangelo, the wine and spirits industries now have another dynamic partner committed to adding value to those entering this year’s competition.”
Airlink, the airline servicing 37 destinations in nine African countries within the SADC, has committed to serving the wines of entrants in this year’s Michelangelo International Wine and Spirits Awards on all its flights offering a bar service. “To add to this amazing opportunity for entrants, Airlink is also promoting Michelangelo entrants through its active digital and video channels, as well as in its monthly in-flight magazine. With some 1,3m flying Airlink annually, the exposure is enormous.”
Immelman says the involvement of these sponsors represents the kind of reinvention wine and spirits competitions need in aligning competent critical recognition with commercial opportunities for entrants.
“Ten years ago having a Michelangelo bottle sticker as a seal of approval on your bottle was the main reason for a producer to enter the competition,” says Immelman. “Since then the drinks business has become more competitive and more marketing-driven, and we at Michelangelo have a responsibility to offer our entrants opportunities to market and promote their brands, adding value for those entering South Africa’s leading wine and spirits showcase.”
Producers wishing to enter the Michelangelo International Wine & Spirits Awards have until 31 July to submit entries. Details can be found on www.michelangelowineawards.com.
Contacts: Lorraine Immelman, MD Michelangelo on 082-556 8679 or e-mail email@example.com. Emile Joubert, MediaVision on 082-8862437 or e-mail firstname.lastname@example.org
Michelangelo QR code program a world first for the wine industry!
For consumers, the benefit comes from the ability to make a more informed decision when purchasing wine. Or, they can learn more about a wine they’ve already bought, after they pop the cork and sit down with a glass.
The QR codes open the particular wine’s tasting notes, as well as information on the producer and where to purchase the wine. Via the code, the consumer will also be able to access the booking and information sites of the Tsogo Sun group and Airlink, as well as the websites of the Michelangelo and label sponsor, Multi Color Corporation (MCC).
Numerous apps on smartphones can scan the code, using a phone’s camera, then translate the design into a Web address. This link wine drinkers to a winery from almost any location, as long as they have a smartphone.